One platform. Every conversation. Every channel.
From WhatsApp messages and web chat to ONDC discovery, BookingPro appointments, and AI shopping agents — every StoreTalk feature is built to help your business talk and sell wherever your customers are.
One conversation, every surface a customer chooses
StoreTalk routes every reply through ActiveReplyChannel — the customer who started on WhatsApp, switched to your web chat, and called your IVR is still one conversation, one customer record, one checkout. Channel is arbitrary; the conversation is what matters.
- WhatsApp Cloud API — direct, no BSP markup, native flows and templates
- Web & mobile chat — embed on your storefront, share the same conversation
- Voice & IVR — phone-first customers and missed-call workflows (roadmap)
- AI agents via MCP — shoppable from ChatGPT, Claude, Gemini (roadmap)
- Home & RWA kiosks — physical surfaces for residential commerce (roadmap)
Multi-Channel
Send the right message at the right time
Create and submit Meta-approved WhatsApp templates for order confirmations, shipping updates, payment reminders, and promotional campaigns. Track approval status in real time from your dashboard.
- Header: text, image, video, or document
- Variable placeholders for personalisation
- Category: Utility, Marketing, Authentication
- Inline preview with sample values
- Real-time status: Pending / Approved / Rejected
Message Templates
Automate conversations without writing code
Build visual drag-and-drop automation flows that handle customer queries 24/7. From order tracking to returns to lead qualification — set it once and let StoreTalk handle the rest.
- Quick reply buttons and list menus
- Condition branches based on customer input
- API Call nodes to fetch live data
- Human handoff when the bot can't help
- Multiple keyword triggers per flow
Chatbot Flows
Your team, always in sync
A real-time shared inbox where your agents see every customer conversation. Assign chats, add internal notes, and resolve tickets — without leaving the platform.
- Real-time updates via WebSocket (no refreshing)
- Agent assignment and conversation labels
- Internal notes visible only to your team
- Open / Resolved / Pending status tracking
- Human takeover from mid-bot conversation
Live Inbox
Your 24/7 AI customer service team, trained on your business
Deploy named AI agents — Aleena, Priya, Ravi — each backed by your own knowledge base. They answer customer questions from your actual FAQs, product catalog, and policies. When they reach their limits, they hand off gracefully to your human team.
- Named personas — customers talk to Aleena, not "Bot #1"
- Knowledge base trained on your .txt and .md documents
- Smart orchestrator routes each query to the right specialist
- Conversation memory — AI remembers what was said earlier
- Graceful escalation with a human-readable handoff message
AI Agents
India’s open commerce network — discoverable from one integration
ONDC (Open Network for Digital Commerce) is an open commerce protocol initiated by DPIIT and run by a non-profit Section 8 company. With one StoreTalk integration, your catalog becomes discoverable across the network — buyer apps include Paytm, PhonePe Pincode, Meesho, Magicpin, and Mystore. ONDC processed roughly 16 million orders in March 2025 alone, and over 200 million cumulatively as of mid-2025.
- Single BPP integration — your catalog reaches the network
- Orders flow back through StoreTalk’s pipeline — no separate ops
- Open protocol — no single-marketplace lock-in
- Buyer apps include Paytm, PhonePe Pincode, Meesho, Magicpin, Mystore
- Roadmap — full BPP launch planned, foundation in place today
ONDC Discovery
Service commerce — take appointments, run consults, sell time
Not every Indian business sells products. Clinics, salons, fitness studios, law firms, and co-working spaces sell time. BookingPro is StoreTalk's service-commerce vertical — multi-provider, multi-location, multi-industry — with the same SDK, conversation layer, and AI staff as the storefront apps.
- Multi-provider scheduling for organisations with 3+ staff
- Multi-location support for chains and franchises
- Industry templates — clinics, salons, fitness, law firms, co-working
- WhatsApp confirmations, reminders, and reschedules built in
- Self-growing channel — every customer who books shares the link
BookingPro
Connect your store in minutes
Plug StoreTalk into your e-commerce platform and automatically trigger WhatsApp messages on order events — no manual work needed.
Shopify
Native- Dedicated webhook with HMAC-SHA256 verification
- Automatic: order placed, shipped, cancelled, refunded
- One-click setup from your StoreTalk dashboard
WooCommerce
Native- Dedicated webhook with HMAC-SHA256 verification
- Automatic: order status events mapped to WhatsApp
- Works with any WordPress + WooCommerce setup
Any Platform
Universal- Generic webhook endpoint for any stack
- HMAC-SHA256 signature verification
- Works with custom backends, Magento, and more
All integrations respond with 202 and process asynchronously — your store is never blocked.
Know what's working
Track every message, every flow, every agent — from a single dashboard.
Delivery Rate
How many messages reach customers
Read Rate
Messages opened within the window
Flow Completion
Conversations resolved by the bot
Agent Response Time
Speed of your live support team