Built for real business conversations
Every feature in StoreTalk is designed to help your business communicate faster, smarter, and more personally — at scale.
Reach thousands of customers in one send
Broadcast Meta-approved WhatsApp templates to segmented customer lists — announce offers, restocks, and reminders — then watch delivery and read rates come in live. Schedule sends for the right moment and stay within Meta’s messaging policies automatically.
- Segment customers by tags, activity, or custom fields
- Schedule broadcasts or send immediately
- Meta-compliant template sending at scale
- Live delivery, read, and reply tracking
- Short, trackable links baked into every message
Campaigns & Broadcasting
Send the right message at the right time
Create and submit Meta-approved WhatsApp templates for order confirmations, shipping updates, payment reminders, and promotional campaigns. Track approval status in real time from your dashboard.
- Header: text, image, video, or document
- Variable placeholders for personalisation
- Category: Utility, Marketing, Authentication
- Inline preview with sample values
- Real-time status: Pending / Approved / Rejected
Message Templates
Automate conversations without writing code
Build visual drag-and-drop automation flows that handle customer queries 24/7. From order tracking to returns to lead qualification — set it once and let StoreTalk handle the rest.
- Quick reply buttons and list menus
- Condition branches based on customer input
- API Call nodes to fetch live data
- Human handoff when the bot can't help
- Multiple keyword triggers per flow
Chatbot Flows
Your team, always in sync
A real-time shared inbox where your agents see every customer conversation. Assign chats, add internal notes, and resolve tickets — without leaving the platform.
- Real-time updates via WebSocket (no refreshing)
- Agent assignment and conversation labels
- Internal notes visible only to your team
- Open / Resolved / Pending status tracking
- Human takeover from mid-bot conversation
Live Inbox
Your 24/7 AI customer service team, trained on your business
Deploy named AI agents — Aleena, Priya, Ravi — each backed by your own knowledge base. They answer customer questions from your actual FAQs, product catalog, and policies. When they reach their limits, they hand off gracefully to your human team.
- Named personas — customers talk to Aleena, not "Bot #1"
- Knowledge base trained on your .txt and .md documents
- Smart orchestrator routes each query to the right specialist
- Conversation memory — AI remembers what was said earlier
- Graceful escalation with a human-readable handoff message
AI Agents
Turn every conversation into a tracked lead
Enquiries from WhatsApp, your website’s chat and forms, and campaigns all land in one lead pipeline. Move each lead through your stages — new, contacted, qualified, won — with the whole team working from a single, shared customer view instead of scattered chats and spreadsheets.
- Capture leads from chats, site forms, and campaigns
- Custom stages from new lead to won
- One shared customer view for your whole team
- Assign owners and add internal notes
- Follow up over WhatsApp without leaving the pipeline
Lead Pipeline
How AI turns conversations into leads
Every channel feeds one pipeline. AI answers and qualifies the moment a customer reaches out, captures their details, and hands a warm lead to your team.
Customer reaches out
From any channel — they start the conversation.
AI engages & qualifies
Your AI staff answers on the spot, understands what the customer wants, and turns a chat into a qualified lead — no human needed until it matters.
- ✓Replies instantly, 24/7
- ✓Answers from your catalog & FAQs
- ✓Asks the right qualifying questions
- ✓Captures name, need & contact
Captured as a lead
Lands in your pipeline automatically, with the full conversation attached.
Your team closes
Follow up over WhatsApp and mark the deal won — all in one place.
🎉 Lead wonConnect your store in minutes
Plug StoreTalk into your e-commerce platform and automatically trigger WhatsApp messages on order events — no manual work needed.
Shopify
Native- Dedicated webhook with HMAC-SHA256 verification
- Automatic: order placed, shipped, cancelled, refunded
- One-click setup from your StoreTalk dashboard
WooCommerce
Native- Dedicated webhook with HMAC-SHA256 verification
- Automatic: order status events mapped to WhatsApp
- Works with any WordPress + WooCommerce setup
Any Platform
Universal- Generic webhook endpoint for any stack
- HMAC-SHA256 signature verification
- Works with custom backends, Magento, and more
All integrations respond with 202 and process asynchronously — your store is never blocked.
Know what's working
Track every message, every flow, every agent — from a single dashboard.
Delivery Rate
How many messages reach customers
Read Rate
Messages opened within the window
Flow Completion
Conversations resolved by the bot
Agent Response Time
Speed of your live support team