Simple, transparent pricing
No hidden charges. No BSP markups. Pay for what you use.
Annual billing = 2 months free · All plans include 14-day free trial
Starter
per month
Perfect for small stores getting started with WhatsApp.
- ✓300 utility conversations/month
- ✓100 marketing conversations/month
- ✓1 WhatsApp number
- ✓5 message templates
- ✓Shared inbox — 1 seat
- ✓Web Chat widget
- ✓1 AI agent + knowledge base
- ✓Contacts, Tables & scheduled messages
- ✓Email support
Overage rates:
Utility: ₹0.35/conv
Marketing: ₹2.50/conv
Growth
per month
For growing businesses that need automation and integrations.
- ✓1,500 utility conversations/month
- ✓500 marketing conversations/month
- ✓20 message templates
- ✓3 chatbot flows
- ✓3 inbox seats
- ✓3 AI agents + knowledge base
- ✓5 sales pipelines · 10 campaigns/mo
- ✓Web Chat, Tables & CRM
- ✓Shopify + WooCommerce
- ✓Email + Chat support
Overage rates:
Utility: ₹0.30/conv
Marketing: ₹2.20/conv
Pro
per month
Unlimited power for serious customer communication.
- ✓5,000 utility conversations/month
- ✓2,000 marketing conversations/month
- ✓1 WhatsApp number
- ✓Unlimited templates & chatbot flows
- ✓10 inbox seats
- ✓Unlimited AI agents & pipelines
- ✓Voice replies + inbound & reply translation
- ✓Web Chat, Tables & advanced CRM
- ✓All integrations + API nodes
- ✓Priority support
Overage rates:
Utility: ₹0.25/conv
Marketing: ₹1.80/conv
Enterprise
custom pricing
Tailored for large businesses with custom requirements.
- ✓Negotiated conversation volume
- ✓Multiple WhatsApp numbers
- ✓Unlimited everything
- ✓Custom agent seats
- ✓Dedicated onboarding
- ✓Custom integrations
- ✓Custom reports
- ✓Dedicated support manager
WhatsApp Conversation Rates (India, 2026)
| Type | Who initiates | Use case |
|---|---|---|
| Marketing | Business | Promotions, offers, re-engagement |
| Utility | Business | Order updates, transactional |
| Authentication | Business | OTPs, verification |
| Service | Customer | First 1,000/month free, then charged |
Rates are set by Meta and reviewed periodically. StoreTalk charges a platform markup over Meta's base rates.
Frequently asked questions
What counts as a conversation?
A conversation is a 24-hour messaging window between your business and a customer. One conversation covers all messages exchanged within that window — not per message.
What happens if I exceed my plan's included conversations?
You'll be billed for overage at the per-conversation rate shown in your plan. We'll alert you when you reach 80% of your quota so there are no surprises.
Do I need to bring my own WhatsApp number?
Yes. You bring your own WhatsApp Business Account (WABA) and phone number. StoreTalk supports manual setup — paste your Phone Number ID, WABA ID, and System User Access Token in Settings and you're live in minutes. Embedded Signup (one-click OAuth connection) is coming soon.
Is the free trial really free? No credit card?
Yes — 14 days, no credit card required. At the end of the trial you choose a plan or your account moves to a limited free tier.
What's the annual billing discount?
Annual billing gives you 2 months free — equivalent to about 16.7% off the monthly price.
Can I upgrade or downgrade my plan?
Yes. You can upgrade at any time and the new plan takes effect immediately. Downgrades take effect at the start of the next billing cycle.